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A junior copywriter will be expected to develop their skills, working with their passion for writing to expand and improve. There will also be the requirement to use creative instincts to develop engaging concepts to fulfil client expectations.
The role will involve using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade. The creative lead on a project will usually work with a junior copywriter, encouraging them to think ‘outside the box’ and gain confidence in their decision-making and copy capabilities.
All copy created by a junior copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief and being completely grammatically accurate.
The role of a junior copywriter will include:
Understanding the message the client is seeking to deliver and translating this into attractive copy
Writing perfect, pleasing copy that will engage the reader
Receiving feedback and using it to grow and improve as a copywriter
Understanding client specifications to craft copy that is on brand
Working with an art director to devise creative strategies
Keeping copy consistent and identifiable for each client
Producing creative ideas for innovative campaigns
A junior copywriter needs a wide range of design and creative capabilities. These include:
The ability to think creatively and translate ideas into copy
Experience in writing strong, succinct copy that is grammatically correct
A flexible approach and willingness to adapt ideas to the needs of clients
The ability to meet deadlines and work in a pressurised environment
Great organisational skills
An eye for detail and a desire for perfection
Strong research skills that ensure all copy is correct and accurate
A passion for writing and the willingness to learn from other creative professionals
Working patterns usually conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency’s output and reliability.
Thanks for showing interest in CodifyMedia, send your CV to Careers@codifymedia.com and we will be in touch with you.