Before having a look through this article and picking out your favourite SEO tips that you think will be easiest to enforce or input into your business remember that no SEO means Zero (0) visitors from your search engines and only by having on-site SEO and off-site SEO will you be able to gain this traffic and additional visitors to your website through search engines like Google, Bing, Yandex and Baidu.
The biggest tip we can give you is to start doing SEO now, it may be something you are keen to put off as it’s not what you went into business to do, but without it there is no business. If you really are against doing SEO then contact SEO experts to look into your website and do the SEO for you.
The first step towards a successful SEO campaign is to have a professional website with a eye catching landing pages in place and research your business selling or pitching keywords and then find out who your competition are; both locally , nationally and globally. Have a look at what they are doing to stay towards the top of search engines and keep going back to see what changes they make to their website to stay in that position. You then know that what should be your strategy to get above them on the search engines and to bring visitors to your website instead of theirs.
However, when looking at other companies’ website remember that no two websites are ever the same and therefore what works for your competitors may not work for you. This is important to remember when you are speaking to people in other industries too because what works for them may not always work for you why because Google algorithms are looking for more than 200 factors for ranking and you have to cover all the factors and some time even more.
You don’t need a big budget to be successful with SEO, by investing time in good content, complete analysis of on-page SEO, updating your website and creating strong online relationships you can achieve a lot more with your SEO than your competitors who may have a much larger budget for SEO.
It is essential that you remember that SEO results are not instant or permanent. Just because you updated all the content on your website today, making it SEO friendly and engaging it does not mean Google will see this immediately – it may take a few days, weeks or months. However, just because you are number one on Google today it does not mean you will be tomorrow because you need to continue putting in the work to keep your website fresh and updated.
One of the most annoying things for a new business or a business with a new website is the waiting game. You will not suddenly be at the top of Google the very next day because you have to build up trust and authority. You need to continue updating your website and making it bigger and better so when Google does notice you it can see what you do and what you have been doing to make the user experience as good as possible.
And one of the hardest things many businesses struggle with is that your website is never finished if you want to rank on search engines and have a good level of SEO for your website. You should always be adding to and amending your website to attract even more visitors and sales for your business, that’s why I personally recommend SEO agency because they got all the necessary tools to take care of the sensitive area of ranking factors.
Don’t risk Google penalties, as they hold most of the search market, a penalty from google results in a significant, and sometime long-term loss of visitors and profit to your site.
Some start-up businesses dont know the power of long tail keywords and the easiest ways to avoide competition as a result they are losing traffic and key customers.
If you don’t know or don’t have time to go through all these learning stages, ask someone. If you have a question, ask it in an online SEO forum or hire an expert Digital Marketing Agency who have the necessary SEO tools and professional experience of handling complex businesses.
We’re not going to claim that SEO is easy for small businesses, it really isn’t and things are always changing, but these are some basic SEO tips to help you get started.
Check our detail SEO step by step guide for more details.
How you have handled SEO for your business? Add your advice and experiences in the comments section.
The author’s views are entirely his or her own and may not reflect the views of CodifyMedia.
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