How do we optimise your landing page to increase conversions?
Conversion metrics are crucial to most businesses. We can help optimise your landing pages to ensure they are highly-relevant, targeted and useful to the end customer, therefore maximizing possible conversions. Here’s a checklist of things we may access to optimise your landing page for conversions.
> Does it pass the blink test?
In order to pass the blink test, a potential customer should know between 3-5 seconds after viewing your page, what it is that you offer, why you are offering it and why it holds value.
> Does your page have an attention-grabbing headline?
> Does it contain a relevant image?
> Is the copy clear and compelling?
> Does the page contain any distractions such as external navigation links or additional call-to-action which are negatively impacting your conversion rate?
> Is there a prominent form?
> Is there any social sharing options included?
> Do you have enough pages which cover all keywords?
According to our research, testing landing pages can generate up to 30-40% more leads for B2B sites, and 20-25% more leads for e-commerce sites.