The power of Google page number one is huge for businesses, if your brand and keywords are not on page one, your businesses is not reaching to thousands of customers. Search engine optimisation (SEO) has always been an important factor in website performance and success. If you want to take a substantial amount of guesswork out of the design process, and do so successfully, I highly recommend listening to your visitors. Ask yourself whether the site/page/form, etc. offers real value to your audience, why should they care and how useful it is to them.
Sometimes even minor adjustments to your web design can make a major impact on site performance. By using both traditional and In-Page analytics to implement and test these small changes, you can fine-tune each page to achieve optimum results. Improving conversion rates, ROI and usability is an ongoing process, but one that will ultimately help you keep your site on top of its game.