Website Analytics


Helping you start, grow, and manage your business online.

No one can tell you how to optimise your website better than your own visitors, and they do so in many ways. It’s just a matter of having the right web analytics tools to pick up on what they are trying to tell you.

At CodifyMedia we know how to easily tackle website redesign, because website analytics tools communicate both quantitative and qualitative data about your visitors’ between-page AND In-Page experience to, from, and inside each webpage. Each one of your visitors has his or her own reasons for coming to your website and what he or she wishes to gain from it. Therefore, in order to best design and improve online usability for your visitors, it is essential to understand why they come to your site in the first place and codifyMedia analytic team is best in what they do.

Website Analytics

Why Website Analytics ?


Website analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage. Among these quantitative metrics, we have of course conversion rates, Whether you have an ecommerce site, a media outlet, or a nonprofit organisation, there is always some form of conversion you are trying to achieve on your website. This could be making a purchase, but might also include downloading a white paper, signing up for a newsletter or contacting a salesperson, just to name a few. Once you define what this desired conversion is and quantify what is going on within your site, you can then track changes over time and evaluate whether they have a positive or negative effect on your conversion rate.

Why In-Page Analytics and Behaviour Analytics ?

Why In-Page Analytics and Behaviour Analytics ?


Website owners today need additional tools to reveal the in-page experience of their visitors. In-Page analytics tools provide you with honest visitor feedback about each usability element within your webpages. Each time a visitor clicks, hovers, scrolls or hesitates with his mouse, he is communicating rich qualitative data about the text, images, links, banners, and ads, as well as their placement on your webpages. Given that there is an 84-88% correlation between eye and mouse movement, you can learn what content your visitors are looking at, what specific elements they are interacting with, and how far down on the page they scroll. The most effective analytics tools combine both between page and In-page solutions to answer the often overwhelming questions associated with website redesign: Which pages need to be redesigned? What specific page elements are problematic? How should they be redesigned?

We analyse the answers to the following questions:

What causes visitors to abandon your conversion funnel?
Which behaviors lead to successful conversions?
Which webpage elements hurt the conversion process?
Where visitors go when they leave the funnel?

By using both traditional and In-Page analytics we test these small changes and fine-tune each page to achieve optimum results.