Google Merchant Center suspension: misrepresentation

Why Does Google Suspend Google Ads Accounts?

Google prioritises user protection.
With countless malicious entities attempting to exploit Google’s traffic to deceive and harm people, Google invests significant resources, amounting to billions of dollars, to prevent such activities. This proactive approach safeguards users, and we should appreciate their efforts.
However, this stringent safeguarding system can inadvertently flag legitimate businesses, leading to suspensions.
Sometimes, advertisers fail to carefully review and understand Google’s advertising policies, which results in unintentional violations.
Additionally, external factors beyond an advertiser’s control, such as hacking incidents and the insertion of malicious links on their websites, can trigger account suspensions. In these cases, Google suspends accounts to protect users, even if the advertisers themselves were not involved in any malicious activities.
The challenge arises when Google fails to provide a detailed explanation for the account suspension.
Google technically offers a reason, like “Suspicious Payment Activity” or “Circumventing Systems,” along with a link to a general policy that covers the topic. However, it can be incredibly challenging to determine the specific reason behind the flagged account.
To some extent, this vagueness is intentional.
Google avoids providing detailed, step-by-step instructions to illegitimate businesses, preventing them from exploiting the system.

 

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